Commonwealth Games Association (CGA) Ghana on Friday, November 20, 2020 organized one-day workshop on building sports brands through Social media for media attaches at the media center of the Accra Sports Stadium.

Chairman of 2023 Local Organizing Committee (LOC) Dr. Kwaku Ofosu-Asare urged the media to support in the promotion and marketing of the upcoming African Games through their social media channels and portals.

He said Social Media: Helps in globalization and socialization. It helps the individuals to interact.-It creates emotional connectivity.-Connects to consumers .

On Branding, he said Journalists should support federations to brand themselves which can help various sports win medals. He advised that the journalists should be mindful of what they put on social media.

He expressed that reporting on lesser known sports helps in branding them for people to know and understanding the game, as branding the game well by good reportage.

University of Ghana Business School lecturer, Dr. Kobby Mensah, also talked about building sports brands through journalism. He touched on brand management, brand journalism, branding terminology (Brand Awareness and Brand Association). Brand Image, Brand Identity, Brand.

President of Commonwealth Games Ghana, Ben Nuno Mensah said, "I am happy with the turnout of events especially the media attendance. Hope the workshop will have great impact on their reportage and how the media can use social media and branding to help lesser known sports.”

Some sports personalities present at the programme were Chairperson of the Women's Commission on Sports, Madam Elizabeth King, Executive Director of WISA, Madam Gloria Commodore and President of WOSPAG, Mrs Joyce Mahama.

Others who graced the program were the President of Ghana Netball, Rev. Nikoi, President of Ghana Volleyball, Mr. Paul Atchoe, President of Ghana Amateur Boxing Federation Mr. George Lamptey, President of Ghana Karate do Mr. Melvin Brown and Mr. Evans Yeboah, President of Ghana Badminton.

Most participants who were interviewed about the content of the workshop commended and congratulated Mr. Ben Nunoo Mensah and his charges. They also hailed the resource persons for their knowledge and willingness to share and know more.

Over 50 sports journalists who took part in the workshop were awarded certificates.

The programme was sponsored by Papaye Fast Foods, Twellium Industrial Company, Jay Kay Industries & Investments Limited, AshFoam Ghana Limited and CODA.

By Sammy Heywood Okine